Résumé

Experience

Content Designer, Reality Labs @ Meta

San Francisco, CA | July 2022–present

  • Lead net-new product content strategy for AR-enabled user experiences
  • Design user flows, Information architecture, and taxonomies
  • Develop and maintain content standards and design systems
  • Collaborate with cross-functional partners (product design, product management, engineering)

Principal Content Strategist, Elevate Labs

San Francisco, CA | Mar. 2019–June 2022

  • Oversaw all product content strategy, managed content writing team for the Elevate brain training app
  • Led British, Canadian, and Australian English localization projects
  • Developed multi-channel ad creative that Increased return on ad spend (ROAS) by 60%
  • Served as product lead for Elevate's Spanish education, achieving 30,000 monthly active users worldwide

Content Strategy Consultant (selected clients)

Archie | Mar. 2021–July 2021

  • Oversaw content strategy and development for product, sales, and marketing; UX copywriting and editing as needed

BuildingConnected | July 2018–Jan. 2019

  • Designed, recorded, edited, and launched high-performing educational webinar series for prospects and customers
  • Delivered multi-channel content marketing assets for email, website, social media, videos, events, and more 

Senior Curriculum Designer, IXL Learning

San Mateo, CA | Feb. 2016–May 2018

  • Managed a team of 12 content writers and editors
  • Developed Common Core-aligned language arts curriculum for grades 3–12
  • Designed and wrote interactive language arts content to meet specified educational objectives
  • Oversaw development of writing guidelines to improve content quality and cultural competency 

Additional Experience

Project Coordinator, AIR Assessment | Washington, DC (Nov. 2014–Feb. 2016)

Test Development Associate, AIR Assessment | Washington, DC (Apr. 2013–Nov. 2014)

Test Development Specialist, Center for Applied Linguistics | Washington, DC (Jan. 2012–Apr. 2013)

Quantitative Research Assistant, Center for Applied Linguistics | Washington, DC (Feb. 2011–Feb. 2012)

Administrative Assistant, Zero to Three (EHSNRC) | Washington, DC (Nov. 2010–Jan. 2011)

Elementary School Teacher, District of Columbia Public Schools | Washington, DC (Jun. 2008–Aug. 2010)

Skills

  • Adobe InDesign
  • Figma
  • iMovie
  • Prompt engineering
  • Sketch

Languages

  • English (native)
  • Spanish (advanced)

Education

Master of Education, George Washington University (2008–2010)

Bachelor of Political Science, Vassar College (2004-2008)


Using Format