Résumé
Experience
Content Designer, Reality Labs @ Meta
San Francisco, CA | July 2022–present
- Lead net-new product content strategy for AR-enabled user experiences
- Design user flows, Information architecture, and taxonomies
- Develop and maintain content standards and design systems
- Collaborate with cross-functional partners (product design, product management, engineering)
Principal Content Strategist, Elevate Labs
San Francisco, CA | Mar. 2019–June 2022
- Oversaw all product content strategy, managed content writing team for the Elevate brain training app
- Led British, Canadian, and Australian English localization projects
- Developed multi-channel ad creative that Increased return on ad spend (ROAS) by 60%
- Served as product lead for Elevate's Spanish education, achieving 30,000 monthly active users worldwide
Content Strategy Consultant (selected clients)
Archie | Mar. 2021–July 2021
- Oversaw content strategy and development for product, sales, and marketing; UX copywriting and editing as needed
BuildingConnected | July 2018–Jan. 2019
- Designed, recorded, edited, and launched high-performing educational webinar series for prospects and customers
- Delivered multi-channel content marketing assets for email, website, social media, videos, events, and more
Senior Curriculum Designer, IXL Learning
San Mateo, CA | Feb. 2016–May 2018
- Managed a team of 12 content writers and editors
- Developed Common Core-aligned language arts curriculum for grades 3–12
- Designed and wrote interactive language arts content to meet specified educational objectives
- Oversaw development of writing guidelines to improve content quality and cultural competency
Additional Experience
Project Coordinator, AIR Assessment | Washington, DC (Nov. 2014–Feb. 2016)
Test Development Associate, AIR Assessment | Washington, DC (Apr. 2013–Nov. 2014)
Test Development Specialist, Center for Applied Linguistics | Washington, DC (Jan. 2012–Apr. 2013)
Quantitative Research Assistant, Center for Applied Linguistics | Washington, DC (Feb. 2011–Feb. 2012)
Administrative Assistant, Zero to Three (EHSNRC) | Washington, DC (Nov. 2010–Jan. 2011)
Elementary School Teacher, District of Columbia Public Schools | Washington, DC (Jun. 2008–Aug. 2010)
Skills
- Adobe InDesign
- Figma
- iMovie
- Prompt engineering
- Sketch
Languages
- English (native)
- Spanish (advanced)
Education
Master of Education, George Washington University (2008–2010)
Bachelor of Political Science, Vassar College (2004-2008)